Whether it's selling a car, promoting an organization or helping us navigate a new location, design is everywhere and serves a crucial purpose in society. We are constantly exposed to forms of design but often take it for granted as an aspect of our daily lives. Design can be so much more than a manipulative advertisement. It has a responsibility to individuals, the society and the environment to serve as a form of communication and discourse among an audience. Most importantly it is an accessible form of art which has been strongly integrated into the lives of people around the world. Design is a tool in which individuals can share new ideas and challenge current views. It is an opportunity to voice an opinion. It is a chance to collaborate and encourage discussion. Design is a medium of exploration and discovery.
There is more to design than consumerism and market, it is about people, ideas, emotion and curiosity and most of all, a responsibility to contribute to a better world. Through design one can gain a greater sense of self and one's own role in society.
Monday, October 5, 2009
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